Cooperation · Development · Win-Win | Hunan Zhunong Mizhen Successfully Concludes Its First Exhibition of 2026

On January 17, the 2025 Hunan Plant Extract Association Annual Meeting, alongside the 16th China Plant Extract Forum and the 5th Innovative Plant Extract Products Exhibition, concluded successfully at the Achievement Exhibition Center of the Yuelushan Laboratory Cluster.

Hunan Zhunong Mizhen showcased high-value raw materials derived from rice by-products, such as rice bran and rice germ, along with comprehensive full-scenario application solutions. The company became a focal point of the exhibition, earning high recognition from industry peers and buyers for its robust product capabilities, professional technical services, and deep research and development expertise. This success has laid a solid foundation for the company's 2026 market strategy.

As a leading enterprise in the high-value utilization of rice by-products, Hunan Zhunong Mizhen highlighted its latest scientific research achievements and technological breakthroughs in the deep processing of rice. Through its innovative strength, the company is redefining the technological essence of whole grain health ingredients.

During the exhibition, a series of raw materials developed from premium Nanxian rice-shrimp rice—including rice bran, rice germ, rice dietary fiber, and rice bran arabinoxylan—garnered significant interest from numerous visitors due to their high nutritional density and adaptability across diverse applications. The company's professional technical team provided detailed explanations on-site regarding product characteristics, technical principles, and application pathways. They offered customized raw material solutions tailored to various sectors such as infant complementary food, bakery products, plant-based dairy, and nutritional supplements. Representatives from the food, health products, and cosmetics industries engaged in extensive discussions, exploring potential collaborations and creating a favorable starting point for future industrial chain synergy.

As the first major industry exhibition of 2026, this event served as an efficient platform for Hunan Zhunong Mizhen in terms of resource connection and brand promotion. It further underscored the market potential and promising development prospects of the rice deep-processing industry.

Looking ahead, the company will continue to be driven by technological innovation, deepening its focus on the high-value transformation of rice by-products and persistently expanding the boundaries of product applications. By collaborating with industry partners for mutual success, Hunan Zhunong Mizhen is committed to promoting quality enhancement and upgrading within the health industry through its premium raw materials and systematic solutions.