Zhunong Mizhen Biotechnology Co., Ltd. Ignites Collaboration with Innovative Rice-Based Ingredients at Vitafoods Asia 2025

Zhunong Mizhen Biotechnology Co., Ltd. Ignites Collaboration with Innovative Rice-Based Ingredients at Vitafoods Asia 2025

Vitafoods Asia, the Asia-Pacific region’s most influential exhibition for nutraceuticals and dietary supplements, has taken place in Bangkok, Thailand.

The event not only provides a platform for companies to showcase new products and R&D achievements but also features professional seminars and themed zones to facilitate in-depth industry exchanges. Held concurrently in the same venue, Fi Asia Thailand will further enhance opportunities for cross-sector collaboration.

Zhunong Mizhen Biotechnology Co., Ltd. made a notable appearance at the exhibition, presenting its advanced health ingredient solutions derived from rice deep-processing. Sourced from the premium rice-growing region along the 29°N latitude, raw materials such as rice aleurone layer, rice germ, rice bran, and rice dietary fiber were highlighted as innovative components for the global health industry. Through high-level engagements at the event, the company explored new market opportunities, fostered partnerships, and paved the way for collaborative product upgrades.

New Ingredients, New Trends, New Applications
Sparking Global Business Interest

Zhunong Mizhen Biotechnology Co., Ltd. booth attracted vibrant crowds and lively discussions. Visitors from Malaysia, the United States, Australia, and other countries expressed strong confidence in the company’s rice-derived ingredients and extracts. Key products like rice protein peptides and rice protein powder garnered significant attention, with many clients engaging in detailed discussions on product specifications and supply solutions on-site.

Brand Culture Meets Traditional Heritage
Showcasing Chinese Aesthetics with Confidence

Adding a cultural dimension to the exhibition, the company’s representatives wore elegant Ma Mian Qun (traditional Chinese horse-face skirts), showcasing intricate craftsmanship such as knotted buttons and pleated designs. This visual representation of Eastern aesthetics highlighted cultural pride and resonated with international attendees, blending tradition with modern innovation in ingredient science.

The brand mascot, “Brother FOUR HAPPY,” designed in the shape of a rice grain, captured widespread attention and became a popular symbol at the event. Its appealing design helped communicate the concept of “natural rice-based healthy ingredients” in an engaging and memorable way.

Quality Assurance and Global Vision
Inviting Partnerships for a Healthier Future

From a single grain in the field to a globally recognized healthy ingredient, Zhunong Mizhen Biotechnology Co., Ltd. has steadily expanded its presence in international markets. The company holds multiple authoritative certifications, including EU Organic, China Organic, Green Food, and Halal, and complies with ISO9001 and ISO22000 standards, ensuring a solid foundation for global supply.

Looking ahead, Zhunong Mizhen Biotechnology Co., Ltd. will continue to advance R&D in rice deep-processing technology and promote more natural, health-focused ingredients on the international stage. The company welcomes global partners to join in shaping the future of the health industry through collaborative innovation.