Global Connections，Healthy Ingredients

Mizhen Biotechnology opened its office in Shanghai

On 14th July, Zhunong Mizhen Biotechnology Co., Ltd. Opened its branch in Shanghai, marking a critical step in its global strategic expansion and opening a new chapter in the brand's international development.

From Shanghai, To the world

As a vital gateway for China's international engagement, Shanghai offers a mature ecosystem for global trade, efficient logistics, and abundant financial resources, providing strong support for Zhunong Mizhen Biotech's international business.

The newly established Shanghai branch will serve as the company's key portal to the global market, integrating regional resources to accelerate the worldwide promotion of its innovative products. These include Mizhen(Rice aleurone layer) raw material —a technological breakthrough derived from Nanxian's rice-crayfish farming—as well as the "Mizhen Tang" wellness product series and the "Nourish the World" nutritional staple food line. The company aims to build an integrated global system encompassing overseas supply chains, sales networks, and brand communication.

Technology-Driven Strength Building Global Competitiveness

As a practitioner of "Healthy China" strategy, Zhunong Mizhen Biotechnology consistently prioritizes technological innovation. In collaboration with nine research institutions, including the National Engineering Research Center for Deep Processing of Rice and Byproducts, Central South University of Forestry and Technology, and the Hunan Academy of Chinese Medicine, the company has established the Mizhen Research Institute. Through its proprietary national patented technology—AI-powered intelligent precision separation technology—it has overcome industry challenges in precise rice milling, achieving a breakthrough in preserving the natural nutritional layers of rice. These technological advancements have been validated by a panel led by two academicians, laying a solid foundation for the company's global competitiveness.

In the areas of standardization and quality certification, the company has obtained nine credentials, including customs registration, traceability certification, and Alibaba's "Golden Supplier" certification. It has also taken the lead in formulating industry standards such as "Mizhen(Rice aleurone layer)" and "Rice Germ" ,ensuring seamless integration of product quality with international market requirements. The company's high-quality and innovative products have garnered significant attention at global exhibitions such as the 2025 Food Ingredients and Additives Expo in Tokyo and FIC 2025 (the 28th China International Food Additives and Ingredients Exhibition), earning prestigious awards including the Original Ingredient Award and the FFC 2024 International Functional Food Conference Raw Material Innovation Award.

Currently, the company has established a dual-driven international expansion model combining online and offline strategies:

` Online: Building a flagship platform on Alibaba International Station to achieve global customer acquisition and brand penetration.

` Offline: Utilizing the Shanghai branch as a key portal to show our products and participating in high-profile international food and health industry expos to foster in-depth collaboration with overseas partners, accelerating the global distribution of China's healthy grain ingredients.

In the future, starting with its Shanghai branch, Zhunong Mizhen Biotechnology will continue to expand the applications of healthy ingredients into sectors such as daily chemicals, health supplements, infant complementary food raw materials, and functional beverages. The company is committed to delivering healthier and better living experiences to global consumers while driving the internationalization of Chinese agricultural brands.