Two Sessions Spotlight | MiZhen: Why is it a Critical Piece of the "Healthy China 2035" Puzzle?

Introduction: Echoes of the Healthy China Era
As the 2026 National People's Congress (NPC) and Chinese People's Political Consultative Conference (CPPCC) conclude today amidst the brisk spring breeze, the cadence of the "Healthy China" strategy grows ever more urgent.

As the philosophy of "prevention first" transitions from top-level design into the daily lives of the people, we must ask: What is the underlying logic that will support the physical health of 1.4 billion people over the next decade?

General Secretary Xi Jinping has profoundly noted: "The most important indicator of a happy life for the people is health." From the elevation of "Healthy China" to a national strategy in 2018 to the long-range goal of building a Healthy China by 2035, the state is constructing a comprehensive, full-cycle health security system with unprecedented intensity.

The Healthy China Action (2019–2030) emphasizes a prevention-oriented approach; the National Whole Grain Action Plan focuses on nutritional intervention; and the Action Plan for Food Conservation and Anti-Food Waste targets the full-value utilization of resources. The policy direction is clear: the future of health is hidden in the details of our diet and rooted in the deep transformation of industrial chains.

Strategic Alignment: The Underlying Logic of MiZhen Industry Empowering "Healthy China 2035"

Currently, the health demands of Chinese residents are undergoing a profound shift from "treating illness" to "prevention." The core policy for health work in the new era is "prevention first, integration of Chinese and Western medicine, and co-construction and sharing by the people." Nutritional intervention is the key path to "treating pre-disease" (Zhi Wei Bing).

MiZhen (Rice Bran Essence), a derivative of rice processing, contains over 90% of the nutrient types required by the human body daily. Known as a "heaven-sent nutritional source," its industrial development is naturally synchronized with the Healthy China strategy.

Zhunong MiZhen Biotechnology has precisely anchored itself to the Healthy China strategic orientation. It leverages the resource advantages of Nanxian County in Yiyang, Hunan—the "Hometown of Rice-Crayfish in China." With 630,000 mu (approx. 42,000 hectares) of rice-crayfish fields producing 335,000 tons of rice annually and a regional public brand value exceeding 32.91 billion RMB, the area provides a high-quality ecological foundation for the MiZhen industry.

In collaboration with national research platforms such as the Academy of National Food and Strategic Reserves Administration and the National Engineering Research Center for Deep Processing of Rice By-products, the company focuses on the intensive extraction and functional innovation of natural healthy ingredients like MiZhen, rice germ, and rice dietary fiber. By building a "Raw Material—Formula—Market" one-stop solution, they empower sectors such as food, health supplements, and infant formula, driving the rice industry's transformation from "single rice production" to "full-value utilization."

This is not only an active response to the national call to "strengthen the resource utilization of grain processing by-products," but also a foundational practice of the "prevention first" philosophy through nutritional intervention. It aligns perfectly with the strategic shift of "Healthy China" toward prevention, serving as a vital link between national strategy and public health.

Nutritional Value: Homology of Medicine and Food—The "Nutritional Code" Hidden in a Grain of Rice

The value of MiZhen is not a purely modern scientific discovery; it is deeply rooted in the ancient Chinese wisdom of "Medicine and Food Homology" (Yao Shi Tong Yuan), highly consistent with the principle of "equal emphasis on Chinese and Western medicine."

In the Compendium of Materia Medica, Li Shizhen recorded that rice bran "clears the intestines and whets the appetite... long-term consumption prevents hunger and smooths the skin, aiding in longevity."

Modern nutrition has lifted the veil of mystery, providing scientific evidence for MiZhen’s advantages:

• "Intestinal Gold": With a dietary fiber content of 26–30g/100g, it is a powerful tool for improving intestinal microecology. Through the "gut-brain axis" mechanism, it systematically enhances immunity.

• "Anti-aging Matrix": Rich in rice polyphenols, oryzanol, glutathione, and Vitamin E, these antioxidants work synergistically to scavenge free radicals, achieving health and beauty from the inside out.

• "Chronic Disease Nemesis": Facing the challenges of diabetes and hyperlipidemia, MiZhen serves as an ideal dietary intervention due to its Low Glycemic Index (GI value approx. 34). It stabilizes postprandial blood sugar and regulates blood lipids.

MiZhen’s applications are vast, spanning baking, nutritional solid beverages, dairy products, low-GI health foods, cosmetics, and infant supplements, realizing a "multi-purpose from one source" approach.

Rural Revitalization: The "Rice" Path to 2035

The foundation of a Healthy China requires not only public health but also industrial prosperity and farmer affluence. Zhunong MiZhen Biotechnology has constructed a development path of "technology empowerment, full-chain value addition, and rural assistance," achieving resonance between the health industry and rural revitalization.

By utilizing the ecological advantages of Nanxian’s rice-crayfish symbiosis, the company links with local farmers through unified procurement and technical guidance. This ensures quality while transforming once-discarded rice by-products into high-value assets.

With the launch of the MiZhen Biotech Industrial Park, a full-chain ecosystem covering "planting-processing-R&D-application" has taken shape. Today, a single grain of rice can yield over twenty high-value extracts, such as Rice Bran Arabinoxylan. This means rice is no longer just a staple food but a high-end raw material for bio-manufacturing. This "Health empowers industry, industry drives income" model provides the "hard support" needed for rural revitalization.

Building a New Foundation for Healthy China through Full-Chain Innovation

Health is the "1," and everything else is "0." As General Secretary Xi Jinping emphasized, public health is a significant hallmark of socialist modernization.

Zhunong MiZhen Biotechnology remains steadfast in the belief that the grand blueprint of Healthy China requires the hands-on practice of every enterprise. The MiZhen industry is the vital ribbon connecting food security, national health, and rural revitalization—a critical, indispensable piece of the Healthy China 2035 puzzle.