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In the fast-paced world we find ourselves in today, an increasing number of brands are opting to add rice-based functional ingredients into their products. Zhunong Mizhen is an example of such brands leading this change. The merits of rice as a functional ingredient are also manifold, in terms of health and sustainability.
Advantages of Rice-Based Functional Ingredients
Functional benefits of rice-based ingredients for manufacturers and consumers. One striking advantage is their nutritional value. Rice is a powerhouse of nutrients like vitamins, minerals, and antioxidants. By adding white rice dietary fiber to their products, brands have the ability to improve the wellness profile of what they are offering, and capture the interest of health-conscious consumers.
Why Rice-Based Ingredients Are a Hit With Brands
There are many reasons why brands have taken to rice-based ingredients. First, rice is an easily accessible and inexpensive grain, which then lowers the price of products made from rice alternatives. This dietary fiber in brown rice allows brands to keep prices competitive while delivering premium quality products to consumers. Rice is a common staple in the diet of most cultures globally and it’s innate properties mean that rice-based components have worldwide appeal for a broad spectrum of consumers.
Rice-Based Functional Foods Now On The Horizon
The use of rice ingredients is emerging across the food industry and many manufacturers are adopting these types of functional ingredients. The trend, one of the factors that prompts these questions, has something to do with increasing call for everything healthy and natural. Products made with rice-based ingredients, including flour and starch, are often considered healthier substitutes for traditional varieties because they tend to be lower in fat and calories while providing essential nutrients such as vitamins and minerals. Futhermore, rice ingredients are gluten free suitable for consumers who are wheat or gluten sensitive. This flexibility and wellness angle to rice based ingredients have been the reason they are grabbing attention of brands that are looking to cater in an evolving consumer landscape.
Adding Rice Based Ingredients to Your Product Range
There are various methods to utilize ingredients that are derived from rice into your products, for example, using brown rice dietary fiber as a gluten-free alternative to wheat flour, or including rice bran oil due to its high flash point and very light characteristic flavor. You can also sprinkle rice protein into products as a plant-based source of protein, in things like protein bars or shakes. Adding rice-based Ingredients to your product portfolio that’s rice-based make you appealing to more consumers, especially in the competitive market of today.
Why Brands Are Changing to Rice-Based Ingredients
There are a number of reasons, but the health qualities of these ingredients is one. Different rice-based options have fewer fats and calories, which is friendlier to your health when compared to the common alternatives. Furthermore, all rice-based ingredients are gluten-free and suitable for consumers with gluten sensitivities or allergies. One additional draw for brands switching to rice is that it is such a versatile ingredient. Ranging from rice flour to rice protein, these ingredients have various applications in multiple products.